Services - Search Engine Optimization
Site Migrations
After years of loyal service, fashion and function eventually demand you retire your existing site in favour of a new one. Don’t abandon all your hard won organic search equity when you make the move.
Optimizing your content for search-friendliness isn’t difficult
The method for improving the search visibility of your existing content is no secret, but it does take time and attention to detail. By optimizing the tools that are already at your disposal – title and meta tags, the copywriting and links on your pages, and many other small changes – across your entire site, you can show the engines and your customers a much more search-friendly image of your products and services.
Search Warrant looks at your content with a search-friendly lens
Relying on experience and industry best practices for search-friendly content, Search Warrant looks at your existing Web content through a search-friendly lens. Search visibility auditing and careful analysis of your keywords allow us to establish a benchmark for your existing content and help you identify which keywords you’re willing to compete for. From there, Search Warrant can edit your existing content from top to bottom to ensure it’s optimized for the keywords that matter to you.
Optimize your content for humans and spiders
If your content is already professionally written, customers may not notice the difference between a search-friendly page and one that hasn’t been optimized – but the search engines do. In other cases, our professional copywriters not only improve your search visibility, but they also make your messages more effective.
Once your existing content is certifiably search-friendly, you’re ready to take the next steps towards comprehensive SEO.
Search Engine Optimization Services
SEO is never done because sitting still means losing ground to competitors who continue to improve. Instead, the question to ask yourself in a B2B enterprise environment is, "Which SEO techniques can I tackle and maintain on an ongoing basis?" The industry is full of 'experts' who will run an SEO report to tell you how to win the top Google rank on a term for which no one is looking. If that impresses your executive you need a new executive. Instead, take a look at the SEO services menu below and see which ones fit your situation.
Why SEO?
In enterprise environments, sometimes you need help convincing stakeholders to focus on SEO. We have decades of B2B experience with the Fortune 50 and SaaS upstarts too. Let us help you persuade the corner office.
Keywords Analysis
You can neither win every search term nor does every search term have real business value to make it worth winning. Knowing the right topics and clusters on which to focus your energies is key to SEO success.
Search Visibility Audit
You need to know where you are before you can plan how to get where you want to go. A search visibility audit shows you which ranks you have versus your competition and identifies gaps and opportunities too.
Complete SEO
You can't optimize everything at once so our Complete SEO service looks at your web presence through the lenses of ranks, content, links and technical attributes to identify and prioritize your biggest opportunities for improvement and a plan to tackling them.
SEO Scholarships
An opportunity to be a good corporate citizen while growing your talent pool and improving your organic search results too.
SEO Tune Up
Sometimes your budget, schedule, or priorities only let you optimize a few key pages at a time. Continue that practice on a regular basis and soon all your top pages are working harder for you. We can help.