Why Care About Google Ad Extension Site Links?

Overview

In this brief vídeo, discover what Google Ad Extension Site Links are and why you should care.

Transcript

(Sean Rucko speaking) Today, we’re going to spend some time talking about AdWords ad extensions. Now, why should you care about AdWords ad extensions? Well, it’s simple. They add more value. More value equals more clicks. Let’s start with Site Links. Site links are additional fields of text that appear below your ad copy, which can direct a search user to another portion of your website. Say, for example, if you were doing a search for a local plumber. Well you might find ads on the search results page, with site link extensions that would help navigate you to other areas of the site such as booking an appointment online, additional hours of operations, and additional services and products.