5 Big Reasons You Should Try Video Advertising Watching videos on the internet has come a long way since they first appeared. And the acceptability and popularity of watching videos online for education, information and entertainment is only increasing. YouTube has over 2 billion users. Facebook, Instagram and LinkedIn both allow videos, and you’re not […]
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Demographic Targeting for Search Network Campaigns https://youtu.be/_B_8aGkKyhw Transcript Hi, welcome to our video blog series of FAQs about paid search advertising for people like you. I’m Brian O’Grady from Search Warrant Online Marketing, buckle up. Hi, my name is Sean Rucko and I’m a Digital Marketing Specialist at Search Warrant Online Marketing. Today I want
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Should You Consider Bing? https://youtu.be/lHtxhoijudM Move over Google, Bing is in. 90 second video. Transcript Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve got answers. Here comes our video blog series for people just like you. One of the most
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What’s all the Hype About Re-Marketing? https://youtu.be/aCWkpOXj0N4 What you need to know about Re-Marketing: It may not be worth all the hype. 4 min video. Transcript Hi, welcome to our video blog series of FAQs about paid search advertising for people like you. I’m Brian O’Grady from Search Warrant Online Marketing, buckle up. So, let’s
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Get To Know Your Historical Quality Score https://youtu.be/IDKEOHLS-iQ Learn about the recent changes to reporting on Quality Score metrics in Google AdWords and why it’s important to you. 90 second video. Transcript Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve
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What’s the difference between a digital and print ad campaign? https://youtu.be/HG1XDGMJgps Overview Unlike print campaigns, which are set in stone once they launch, digital campaigns are a living and breathing thing allowing them to be modified and optimized soon after publishing. This allows the advertiser to adjust to the market and optimize the campaign in
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Do I need to be worried about click fraud? https://youtu.be/-Awh9St8aGE Click fraud happens all the time, but you don’t need to worry, here’s why: 90 second video Overview Paid search advertising vendors have a vested interest in limiting click fraud because if click fraud were to be significant and recognized they would quickly go out
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How do I create an effective paid search ad? https://youtu.be/_M-MOvNdiM8 Learn to use good ad copy and call to action: 90 second video Overview To write good ad copy for paid search you need to put yourself in your visitors’ position and make sure you’re answering their search query with clear text in you ad
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Why does a good web experience matter? https://youtu.be/w1f5v8NfdxQ What is quality score and why does it matter? Watch this 90 second video blog from Search Warrant Online Marketing to learn how a good web experience can improve your quality score for more Google Adwords conversions. Get more tips from us: Get to Know Your Historical
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Your Google Keyword Is Always On The Auction Block https://youtu.be/X1tGwu_fVTs Google keyword auctions explained: 2 minute video Need a better handle on how keyword “auctions” work? Take two minutes and check out our first video blog and learn how Google weighs your bid with your web experience to decide whether you come out on top.
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