Hidden Details Make a Shiny Website Successful When most of us shop for a house, we are drawn to our potential dream home by the layout and the cosmetics; things like trim, moldings, window styles, kitchen and bathroom finishes. But anyone who has built a house knows that those are the last things to think […]
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Responsive Search Ads, Dynamic Ads and Ad Suggestions Are Google and Bing trying to make digital marketers an endangered species? Recently, Google rolled out Responsive Search Ads, which depend heavily on machine learning and reduce a great deal of work around testing for the advertiser. Arguably, both companies have moved towards more machine-generated ad types
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What’s Behind the Scenes of Successful Destination Marketing Strategies? In Part 2 of this blog series on Destination Marketing, we focus on strategies for improving Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (want to know how potential travellers behave? Read Part 1 of this blog series). This is not to say that other tactics
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What’s So Different About Destination Marketing? Destination Marketing involves promoting and encouraging travel to desired locations. The primary objective is to increase visitors and make your consumers interested in your location before they arrive. In Part 1 of this blog series on Destination Marketing, we delve into what really makes destination marketing so different: human
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5 Ways to Improve Your Mobile Conversion Rate If you’ve been in marketing as long as I have, you know that sometimes there’s a lot of hype around things that never live up to the expectations (Second Life anyone?). But marketing for mobile phones isn’t just hype. The mobile revolution is here. According to Pew
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Post Title Remember when mobile search first appeared and there was lots of hype that search was going to be revolutionized? It wasn’t though. It turned out that people mainly searched on their mobile the same way they searched on their desktop, by keywords. Mobile did, however, make more use of local search. The same
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What’s the Buzz About Voice Search? Although searching the internet by using your voice has been around for some time—in a fairly rudimentary form—it’s been picking up steam the last few years. With the introduction and proliferation of voice-powered technology as well as smart speakers (Google Home and Amazon Echo) and voice assistants (such as
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The Data Protection Rules are Changing in Europe Article 32 of the GDPR (EU General Data Protection Regulation) details that organizations must “ensure the ongoing confidentially, integrity, availability and resilience of processing systems and services.” According to Forbes, “When combined with Article 25, which mandates that data protection measures be implemented ‘by design and default’, it’s
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How to Hire a Search Engine Optimizer—It’s Not Black Magic How to Hire a Search Engine Optimizer—It’s Not Black Magic In this How to Hire an SEO video release, Maile Ohye, Developer Program Tech Lead at Google, gives advice on how to hire a reputable SEO (Search Engine Optimizer) and avoid hiring an SEO that
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Great SEO Titles & Descriptions for Better SERP Slugs Modern SEO: Write for People, not Search Engines The world keeps changing and so does Google’s algorithm. As we outlined in a recent post, SEO Food For Thought: Ranking Factors to Help Your SERP Position, Machine Learning, along with CTR, Time on Site and other factors,
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