You’ve Got Text Messages: A New AdWords Extension Google recently released a new mobile AdWords extension offering businesses another method for connecting with potential customers. The messages extension, like all other extensions, is prominently displayed as part of your regular ad increasing the chances of an interaction. The unique feature of this extension allows ad […]
You’ve Got Text Messages: A New AdWords Extension Read More »
Bing’s Basket of Deplorables It’s hard to resist a meme. So let’s commandeer the Basket of Deplorables discussion in the American Presidential campaign for a look at the demographic difference between Google’s user audience and that of Bing. What difference? According to Comscore, the US search market is shared 64% by Google, 21% by Bing
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Post Title Google’s “Converted Clicks” is going away. Who Cares? Your response should be “Meh” because if you’re like our clients the most important metric when paying for advertising is to measure the number leads that are generated, and to that end there should be very little impact. If you’ve been measuring the total number of conversions
Click Conversions Are Now Conversions – What’s the Impact? Read More »
Post Title Our friends at Klipfolio wanted to take a fresh look at their PPC ad campaign and their SEO program too. We were happy to oblige – after all, they make cool dashboards. Check out the one we made with them below. As a result, everyone in the office knows what’s working and what’s
Make your PPC advertising leads 25% cheaper Read More »
Google Advertising Changes Coming. Is Your Agency Ready? You might have heard about Google Summit 2016 and the changes Google is planning to role out later in 2016 and into 2017. If there was an over arching theme it was that mobile is the new king, and it has already arrived. We’ve been aware of
Google Advertising Changes Coming. Is Your Agency Ready? Read More »
Adwords Right Rail Disappears … What is the Impact? So Google has disappeared Adwords ads from the right rail of search results pages, and also added a 4th ad in the top position for ‘commercial’ (e.g. competitive) searches. Here’s the difference between last week and today (Feb 22, 2016): Why did Google do this?
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