Transform Bing Search Ads into Intent Ads Bing Intent Ads are a smarter kind of advertising. With the understanding that Bing has around audience intent based on a person’s previous search history, Bing will integrate search ads (with an image) into relevant page content when that user visits one of Microsoft’s premium publishers. Using Artificial […]
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Post Title Remember when mobile search first appeared and there was lots of hype that search was going to be revolutionized? It wasn’t though. It turned out that people mainly searched on their mobile the same way they searched on their desktop, by keywords. Mobile did, however, make more use of local search. The same
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What’s the Buzz About Voice Search? Although searching the internet by using your voice has been around for some time—in a fairly rudimentary form—it’s been picking up steam the last few years. With the introduction and proliferation of voice-powered technology as well as smart speakers (Google Home and Amazon Echo) and voice assistants (such as
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How to Use Online Reviews for Paid Search Depending on the type of reviews you got (Google is a bit picky (more on that below)), you can also leverage online reviews for Google AdWords, in the form of an ad extension. Normally, when your ad displays, you may only have a few seconds to win
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Get To Know Your Historical Quality Score https://youtu.be/IDKEOHLS-iQ Learn about the recent changes to reporting on Quality Score metrics in Google AdWords and why it’s important to you. 90 second video. Transcript Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve
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The New Google AdWords UI: It’s Better than Before Google is rolling out a new user interface for AdWords which will help make AdWords easier to use. Google has brought in new visuals and a new navigation to cut down on time spent analyzing. “The reason we’re rebuilding AdWords is because the world has changed
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Survey Shows: SEO & Paid Search are Tactically Terrific Are SEO & Paid Search Winning the Popularity Contest? Since we started this company back in 2002, we saw the direction the world was taking and the growth that was likely to occur for SEO and Paid Search as important tools for marketers to generate leads.
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What’s the difference between a digital and print ad campaign? https://youtu.be/HG1XDGMJgps Overview Unlike print campaigns, which are set in stone once they launch, digital campaigns are a living and breathing thing allowing them to be modified and optimized soon after publishing. This allows the advertiser to adjust to the market and optimize the campaign in
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Do I need to be worried about click fraud? https://youtu.be/-Awh9St8aGE Click fraud happens all the time, but you don’t need to worry, here’s why: 90 second video Overview Paid search advertising vendors have a vested interest in limiting click fraud because if click fraud were to be significant and recognized they would quickly go out
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How do I create an effective paid search ad? https://youtu.be/_M-MOvNdiM8 Learn to use good ad copy and call to action: 90 second video Overview To write good ad copy for paid search you need to put yourself in your visitors’ position and make sure you’re answering their search query with clear text in you ad
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