Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But […]
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Google Transforms Search by Putting People First Although our business is SEO, for many years now we’ve advised clients that if you want search algorithms to like you, you need to focus on people first. If you write for search algorithms rather than people, neither are going to end up liking your content much. With
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5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However,
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5 Writing Tips to Optimize for Voice Search The secret to writing for voice search is to understand the “Why.” Why do a majority of people prefer searching by voice over typing queries? It’s really not a complicated answer. Searching by voice is faster, easier, and more importantly, it allows someone to multi-task. And here
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3 Big Tips to Optimize Facebook for SEO In part 1 of our series, we told you 3 Big Reasons Why Facebook Matters for SEO and now, we want to give you some tips on how to optimize your Facebook marketing tactics to impact SEO positively. Here are 3 tips… #1 Optimize Your Facebook Profile
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The Case for SEO During COVID-19 COVID-19 is impacting consumer behavior, which is impacting search behavior. Some industries have gone up and some industries have gone down. Internet usage is setting records. According to Statista, 27% of Americans say they have deliberately purchased hygiene products online rather than offline because of the crisis, and 31%
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Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through
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Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they
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I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? You’ve come to us and you’ve done everything we recommended. Your SEO and SEM programs are now driving significant traffic to your site. More traffic than you’ve ever seen before. And yet, this hasn’t translated into increased conversions and sales. Not to worry. We’ve seen
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5 Tips to Improve PDFs for SEO It recently hit the SEO news that Google has started pulling content from PDFs for their featured snippets. Although Google has been indexing PDFs since 2001, most marketers still don’t realize it and therefore, are missing an important opportunity to increase their website rank and deliver PDF content
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