How is your website affected when Google makes an algorithm update? Sample client SEO dashboard showing the impact of Google’s March 2024 spam update using statistical analysis along with a business summary for clients to understand. Navigating the Complexity of SEO For years, small to medium business owners have grappled with the volatile nature of […]
A new SEO Dashboard Read More »
Changes to Google’s organic algorithm, and the Google Ads platform, and even the search results page we see every day, happen often and don’t always amount to much for you. Google Search Generative Experience (SGE) has the potential to make a lot more ripples so you owe it to yourself to be aware of it before it
AI Hits Your Search Results in May (Google SGE) – What to Do? Read More »
Klipfolio achieved a significant increase in organic traffic and a higher volume of quality leads while reducing cost per lead through optimized SEO and PPC strategies.
More Leads & Better Quality with PPC Advertising & SEO: A Klipfolio Success Story Read More »
Kinaxis enhanced their SEO strategy with search-friendly pillar pages, leading to improved Google rankings for 83% of new pages and 2,000 additional high-intent organic visitors per month.
$60,000 Annual Win for SEO: A Kinaxis Success Story Read More »
Never Thought About Using Google Audiences? Think Again. Often overlooked by Google Ads beginners, Google Audiences is an important feature of Google Ads. Not only can it provide insight into who you should target, but you can target specific audiences for regular and remarketing ad campaigns, delivering a high conversion rate. 1. Leverage All Your
Never Thought About Using Google Audiences? Think Again. Read More »
Web Accessibility is Good SEO Too! Although Google doesn’t directly consider website accessibility for its search algorithm, it does consider page experience. By making your website accessible for all users, you’ll improve their page experience and therefore, SEO. What is Website Accessibility? Here is a great summary of website accessibility we found on Wikipedia: Web
Web Accessibility is Good SEO Too! Read More »
Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a new Google algorithm in town, it’s the Helpful Content Update… What is the Helpful Content Update? As you may intuit from the name, Google just published an update to its
Is your content unhelpful? Repent! A new Google algorithm is at hand Read More »
Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and Google publishes one a few times a year. The most recent one in May, 2022 is standard operating procedure and unless you’re among the few unlucky webmasters who saw a big drop,
Google Core Update May, 2022: What Happened? Read More »
Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid
Say Goodbye to Third-Party Cookies. Why Should We Care? Read More »
Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands
Don’t Keep Mum About Google’s MUM Read More »
