2022 Global Search Awards Get a Search Warrant The Global Search Awards has celebrated the best of PPC, SEO and content marketing around the globe for more than 10 years. This year, Search Warrant threw its hat in the ring too and we were very excited to learn we’re finalists in 5 categories! The Global […]
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Which Google Ad Type is Best for Me? Google has come a long way since the days of offering advertisers text ads on the side of search engine results. Now, Google offers a range of ad types across multiple properties, making it one of the largest digital ad publishers in the world. In the U.S.,
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Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content is on TV, magazines or the web. That agreement is that we get to consume content for free (or cheaply) and in exchange, that content creation and publication is paid
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Don’t Keep Mum About Google’s MUM Google does it again! The world of search is abuzz with their latest Search innovation and that’s MUM. 1000x more powerful than Google’s BERT, MUM is Google’s latest language model incarnation that may help make Search Engine Optimizers a thing of the past. What is Google’s MUM? MUM stands
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Apple Stands for Privacy and it’s Making a Big Impact A titanic shift in online marketing dawns as Apple releases more privacy controls in response to consumer concerns about privacy. This will continue to impact marketing as we know it today and we think the changes are positive and shall be overcome. There’s no going
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Apple Changes the Way Digital Advertising is Played Last month, Apple rolled out their new AppTracking Transparency policies with the iOS 14 .5 update. Companies like Facebook fought the move. But we think Apple’s policies are here to stay and are likely the wave of the future. Digital Advertising will never be the same. But
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5 Tips to Optimize for Voice Search and Achieve Position Zero Voice search is one of the most important topics in the search industry today. And with good reason. It’s estimated that by 2023, the use of voice assistants will triple to 8 billion. It’s imperative that marketers optimize their content for voice search. However,
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5 Writing Tips to Optimize for Voice Search The secret to writing for voice search is to understand the “Why.” Why do a majority of people prefer searching by voice over typing queries? It’s really not a complicated answer. Searching by voice is faster, easier, and more importantly, it allows someone to multi-task. And here
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