SEO Food For Thought: Ranking Factors to Help Your SERP Position Ranking In the New Year: Ranking Factors to Help Your SERP Position Our colleagues at Searchmetrics have released their annual report detailing the key factors that influence Google’s ranking positions. And since we’re at the beginning of the year we thought it best to […]
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A Thank You, from Search Warrant. MoneySense Magazine rates charities four ways for their efficiency with funds, fundraising, reserves, and governance. Chalice Canada earns ‘A’ grades in all four. To thank our clients and partners for their camaraderie in 2016, the Search Warrant team supports their Livelihood program. With tools like plows, bicycles, and sewing machines people
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You’ve Got Text Messages: A New AdWords Extension Google recently released a new mobile AdWords extension offering businesses another method for connecting with potential customers. The messages extension, like all other extensions, is prominently displayed as part of your regular ad increasing the chances of an interaction. The unique feature of this extension allows ad
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Post Title Twitter has allowed the use of photos, videos and polls with their tweets for some time. But what you gained with vibrant imagery, you lost with a reduced character count. This month, that changed. Twitter announced that videos, photos and polls will no longer count against the 140 character limit. And that’s
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Extended Text Ads What do extended text ads mean to you? I have a confession. I love writing search ads. As a recovered copywriter, I’m smitten by the challenge of communicating well in a 25-character headline followed by two 30-character descriptions lines. The satisfaction of writing a good one that’s measurably better than its predecessors
Why does Canada have good digital marketing? Why does Canada have good digital marketers? Data nerds. A nation full of them. They even get excited by their census. Don’t take our word for it. It’s all over the news. After a few years without their much-loved long form census, the country is under new management
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PPC Advertising leads for i-Sight Software For you digital marketing fans, here’s an excerpt from a new PPC advertising success story. If this whet’s your appetite, there’s a link to the complete story below. “We needed expertise to show us how to streamline the beast and make it better,” says Hage. “And after meeting with
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Adwords Right Rail Disappears … What is the Impact? So Google has disappeared Adwords ads from the right rail of search results pages, and also added a 4th ad in the top position for ‘commercial’ (e.g. competitive) searches. Here’s the difference between last week and today (Feb 22, 2016): Why did Google do this?
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Marketing Measures Creativity and science converge at digital marketing. Unlike the days of Don Draper when advertising strategy was based on intuition and whisky, modern analytics packages give you the ability to measure thousands of campaign metrics and to react accordingly. But thousands of data points aren’t helpful. The sheer volume of data is overwhelming. If you’re spending more time sifting through data than you are understanding it, the benefit is lost. So what do you do?
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Thanks for Helping Syria this Christmas Each year, the Search Warrant team shares its thanks for your collaboration and professionalism by supporting a worthy cause. One year you helped us provide goats to farm families who needed them. Last year it was a program to support the rehabilitation of child soldiers. This time, on your
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