How to Use Online Reviews for Paid Search Depending on the type of reviews you got (Google is a bit picky (more on that below)), you can also leverage online reviews for Google AdWords, in the form of an ad extension. Normally, when your ad displays, you may only have a few seconds to win […]
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Why Invest Time in Getting Online Reviews? SEO. SEO. SEO. Online reviews. Every marketer’s dream and nightmare. They can be dreamy because they can give your product or services third-party credibility and make the sale for you. And of course, they can be a nightmare because if someone has a negative experience, the whole world
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Demographic Targeting for Search Network Campaigns https://youtu.be/_B_8aGkKyhw Transcript Hi, welcome to our video blog series of FAQs about paid search advertising for people like you. I’m Brian O’Grady from Search Warrant Online Marketing, buckle up. Hi, my name is Sean Rucko and I’m a Digital Marketing Specialist at Search Warrant Online Marketing. Today I want
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The Data Protection Rules are Changing in Europe Article 32 of the GDPR (EU General Data Protection Regulation) details that organizations must “ensure the ongoing confidentially, integrity, availability and resilience of processing systems and services.” According to Forbes, “When combined with Article 25, which mandates that data protection measures be implemented ‘by design and default’, it’s
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Update: Google Increases, er, Now Decreases Snippet Length So, we wrote this amazing blog post (which we’ve now deleted the copy) about how Google increased its snippet length. And then a few months later, Google decreased its snippet length to about 156 characters (917 pixels) including spaces. According to Search Engine Land Danny Sullivan of
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Should You Consider Bing? https://youtu.be/lHtxhoijudM Move over Google, Bing is in. 90 second video. Transcript Hi, I’m Brian O’Grady from Search Warrant Online Marketing, your boutique digital marketing firm. If you’ve got questions about paid search advertising, we’ve got answers. Here comes our video blog series for people just like you. One of the most
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3 Big Reasons to Advertise on LinkedIn. As we discussed in our last blog post about why B2B companies need to have a presence on LinkedIn, they have the most affluent and educated users of all the social media sites and the opportunity to influence LinkedIn users is great. So, here are our 3 big
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Why LinkedIn? Because Professionals are Consumers too We often forget that professionals are consumers too. In fact, they often have a lot more riding on their decisions than the average consumer and therefore are often more emotional in their decision making then what we assume of them. It’s not always just about dollars and cents.
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The Best SEM Statistics Roundup for 2017 We’re impressed. Smart Insights delivers the best SEM performance roundup of statistics we’ve seen this year. Smart Insights rounds up the best statistics in 2017 for Search Engine Marketing and we wanted to share this information with you. The statistics cover the general info about search (where, how
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What’s all the Hype About Re-Marketing? https://youtu.be/aCWkpOXj0N4 What you need to know about Re-Marketing: It may not be worth all the hype. 4 min video. Transcript Hi, welcome to our video blog series of FAQs about paid search advertising for people like you. I’m Brian O’Grady from Search Warrant Online Marketing, buckle up. So, let’s
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