3 Big Tips to Optimize Facebook for SEO In part 1 of our series, we told you 3 Big Reasons Why Facebook Matters for SEO and now, we want to give you some tips on how to optimize your Facebook marketing tactics to impact SEO positively. Here are 3 tips… #1 Optimize Your Facebook Profile […]
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Guess Who is a Finalist for the Canadian Search Awards 2020? While it’s their first year in Canada, the Search Awards started across the pond in the U.K. when founder Nicky Wake noticed that there wasn’t a dedicated awards ceremony to recognize the best in search marketing. Now, it’s the premier award in celebration of
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5 Big Reasons You Should Try Video Advertising Watching videos on the internet has come a long way since they first appeared. And the acceptability and popularity of watching videos online for education, information and entertainment is only increasing. YouTube has over 2 billion users. Facebook, Instagram and LinkedIn both allow videos, and you’re not
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Improve SEO and PPC with Google Star Ratings People trust Google Star Ratings. Seen as objective and credible, Google Star Ratings help people understand the likely experience they’ll receive from the product or service. Which is why whether your rating is high or low or whether you have a rating or not can impact click-through
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Google Embraces Privacy Issues And Won’t Let Go First, Google introduced privacy controls for Chrome, then they built the privacy sandbox, and now they announced that they will phase out third-party cookies over the next two years. But how will that impact digital advertising? Google is not the first to do it, in fact, they
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How to Get an Edge When Paid Search is Highly Competitive Are you seeing CPC costs rising? Are you facing more and more competition for the same keywords? Are even your longtail keywords causing you to hit the limit of your allowable spend? If you’ve optimized your Paid Search program, then, to get that competitive
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I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? You’ve come to us and you’ve done everything we recommended. Your SEO and SEM programs are now driving significant traffic to your site. More traffic than you’ve ever seen before. And yet, this hasn’t translated into increased conversions and sales. Not to worry. We’ve seen
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Get to Know the California Consumer Privacy Act (CCPA) California Consumer Privacy Act (CCPA) is fundamentally concerned with consumers’ privacy and the selling of private data. It requires companies to notify consumers that they are collecting personal data, the intent of that personal data collection, and if that personal data will be sold. Companies are
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5 Tips to Optimize for Google’s Featured Snippets Featured Snippets have been around for quite some time, but they are increasingly impacting the success of brands for good or for bad. This recent study from SparkToro found 50.33% of Google Searches are Zero-Click, meaning they end on the search engine results page (SERP) without someone
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Now Over 50% of Google Searches are Zero-Click In the search world, shocking news has just been released that the SparkToro study found 50.33% of Google Searches resulted in Zero-Click, meaning once they landed on the Search Engine Results Page (SERP), people didn’t bother to click through to any other site, they just read the
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