The Bottomline Blog
It’s difficult to keep your head above water in this madcap digital marketing world.
For your sake, and ours, we distill the digital marketing news cycle into the moments, brass tacks, key take aways….the bottomline.
From the impact of Google algo updates, to best-practices for new or little-known PPC ad platform features or privacy challenges and the latest, ahem, awards we help our clients bring home, you’ll find it here on The Bottomline.
It’s a visual play-on-words. The scuba diver is working on a line on the bottom of the sea. Get it? Don’t worry, we’re better marketers than comedians.
Featured Posts
Among all the delicious content, these are the most memorable dishes.
More SaaS Subscribers in More Markets with PPC Advertising: A Greyscalegorilla Success Story
Greyscalegorilla expanded into new markets, achieving a positive return on investment within 60 days by leveraging YouTube video advertising for awareness and Google search channels for conversions.
A Knak 4 Demand @ 10x ROI: A Digital Advertising Success Story
Knak achieved a 10x return on investment by collaborating with Search Warrant to refine their demand generation strategy, utilizing targeted advertising and intent data to enhance lead quality and pipeline opportunities.
Scaling Demand from Cybersecurity Skeptics: A Field Effect PPC Success Story
Field Effect, a SaaS cybersecurity firm, leveraged peer recommendations and independent product reviews to develope a multi-touch advertising program that significantly increased lead volume and filled their sales pipeline.
$60,000 Annual Win for SEO: A Kinaxis Success Story
Kinaxis enhanced their SEO strategy with search-friendly pillar pages, leading to improved Google rankings for 83% of new pages and 2,000 additional high-intent organic visitors per month.
A Global Search Award for Search Warrant & Kinaxis
A Global Search Award for Search Warrant & Kinaxis The Global Search Awards crowns Search Warrant & Kinaxis for the top PPC advertising campaign in
Our Awards
When client performance, and your team, are recognized, we share it.
Canadian Search Awards Honours Search Warrant
Canadian Search Awards Honours Search Warrant We won! Across multiple categories we won twice on top of 3 finalist nods at the Canadian Search Awards!
Guess who won Best Use of Search? 🙂
Guess who won Best Use of Search? 🙂 We’re thrilled to announce that we just won Best Use of Search – Travel/Leisure for our work
Guess Who is a Finalist for the Canadian Search Awards 2020?
Guess Who is a Finalist for the Canadian Search Awards 2020? While it’s their first year in Canada, the Search Awards started across the pond
Search Engine Optimization (SEO)
Is your content unhelpful? Repent! A new Google algorithm is at hand
Is your content unhelpful? Repent! A new Google algorithm is at hand Authentic web masters and publishers rejoice! Aggregators and rank chasers, beware: there’s a
Google Core Update May, 2022: What Happened?
Google Core Update May, 2022: What Happened? Fear Not, in SEO – Change is NormalSEO fans recognize a core update when they see one and
Say Goodbye to Third-Party Cookies. Why Should We Care?
Say Goodbye to Third-Party Cookies. Why Should We Care? There’s an unwritten agreement in place between advertisers, publishers and consumers of content, whether that content
Digital Advertising
Up Your Game: Google Ads Lead Form & Image Extensions
Up Your Game: Google Ads Lead Form & Image Extensions Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form
Search Warrant’s Cool Hot-Summer-Ad-Tips
Search Warrant’s Cool Hot-Summer-Ad-Tips Summer is coming to an end, but that doesn’t mean the heat is over for you digital marketing pros. Search Warrant
Global Search Awards Honour Search Warrant’s work with Kinaxis
Global Search Awards Honour Search Warrant’s work with Kinaxis The judges’ decision is in: Search Warrant & Kinaxis are awarded Best Use of Search in
If you have an outrageous digital marketing target or a stretch goal, colour us intrigued.
Bring your thorny issues, your sticky wickets, your pear-shaped problems to the table and we’ll size them up together.