Marc Rand

3 Tips to Make Your LinkedIn Company Profile SEO-Friendly

3 Tips to Make Your LinkedIn Company Profile SEO-Friendly There are two ways in which people will search for your company, either through Linkedin or through search engines. LinkedIn is really just another search engine, except it only searches its own database of professionals and companies. Many people use the LinkedIn search engine to research […]

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4 Link Building Strategies to Help Increase Your Rank

4 Link Building Strategies to Help Increase Your Rank Although Google views authoritative and relevant links as an important ranking signal for search, they continually suggest to people that they should focus on building great content rather than great links. And they’re right, great content is extremely important, without it, the links won’t matter. But,

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Fighting Webspam

Fighting Webspam Recently, Google released its much anticipated—at least for us Search Engine nerds—Webspam report, which details what they’ve done over the previous year to combat webspam. Why is Google so concerned with webspam? Google writes, “Google aims to provide the highest quality results for any search. As part of this, we take action to

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Google Embraces Privacy Controls for Chrome

Google Embraces Privacy Controls for Chrome Google announced new Chrome browser features regarding cookies and anti-fingerprinting technology that will give more control and privacy to users. The reason for the changes? “We’ve received consistent feedback from our users about the importance of transparency, choice and control, when it comes to data privacy on the web,”

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