How to Get an Edge When Paid Search is Highly Competitive Are you seeing CPC costs rising? Are you facing more and more competition for the same keywords? Are even your longtail keywords causing you to hit the limit of your allowable spend? If you’ve optimized your Paid Search program, then, to get that competitive […]
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Novel Dilemmas Demand Novel Responses How should digital marketers respond to the pandemic? The right answer hinges on your industry and geography but there are only three fundamental responses. Choose poorly, and you open yourself to well-earned evisceration in the court of public opinion led by Reddit zealots. Choose wisely and MBA students will review
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I Actioned SEO & SEM. So, Why Haven’t Conversions Grown? You’ve come to us and you’ve done everything we recommended. Your SEO and SEM programs are now driving significant traffic to your site. More traffic than you’ve ever seen before. And yet, this hasn’t translated into increased conversions and sales. Not to worry. We’ve seen
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5 Tips to Improve PDFs for SEO It recently hit the SEO news that Google has started pulling content from PDFs for their featured snippets. Although Google has been indexing PDFs since 2001, most marketers still don’t realize it and therefore, are missing an important opportunity to increase their website rank and deliver PDF content
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5 Ways to Increase Your Rank on YouTube with SEO for Videos YouTube is the second most visited website in the world and the second largest search engine in the world. There are over one billion hours of videos watched every day. It’s easy to understand why YouTube is so popular; videos are entertaining, engaging,
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Google SERP Gets a New Look and Feel This Google SERP re-design is a big one. All search engine results will get a flavicon, which ranges from a company logo to a type (i.e. pdf icon, LinkedIn icon) or to a new ad black label. Although it’s been live for several months on mobile, it
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5 Ways to Increase Page Speed Page Speed is important. Slow-to-load pages will impact your bottom line far more than the time and cost to increase their speed. Having a page load—whether mobile or desktop versions of your website—in under 3 seconds is a must. Don’t stop at 3 seconds though, if you can have
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Why is Page Speed so Important? Page Speed has been a Google search engine ranking factor for desktop search since 2010 and just last year, Google announced that Page Speed will be a ranking factor for mobile search as well. Google deems page speed so important that they provide—free of charge—a place whereby you can
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5 Tips to Optimize for Google’s Featured Snippets Featured Snippets have been around for quite some time, but they are increasingly impacting the success of brands for good or for bad. This recent study from SparkToro found 50.33% of Google Searches are Zero-Click, meaning they end on the search engine results page (SERP) without someone
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Now Over 50% of Google Searches are Zero-Click In the search world, shocking news has just been released that the SparkToro study found 50.33% of Google Searches resulted in Zero-Click, meaning once they landed on the Search Engine Results Page (SERP), people didn’t bother to click through to any other site, they just read the
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