5 Ways to Improve Your Google Ad Rank The underlying secret to cracking the Google Ads code is to understand what Google wants. And what does Google want? They want ad relevance for what their searchers are searching for. Below, we explain why Ad Rank is important, how Google determines Ad Rank, and how you […]
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Up Your Game: Google Ads Lead Form & Image Extensions Lead Extensions are a great way to increase your click-throughs. We think two types—Lead Form and Image Extensions—are game changers, if you’re using them well. What is a Lead Form Extension? Since 2019, we’ve been leveraging Lead Form Extensions for our clients and we are
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Search Warrant’s Cool Hot-Summer-Ad-Tips Summer is coming to an end, but that doesn’t mean the heat is over for you digital marketing pros. Search Warrant has 5 red hot search tips for your PPC ad marketing campaign to help you outperform. #1) Use Conversation Ads on LinkedIn Conversation ads are a form of native advertising
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Google Tests New Google Ads Lead Extension Google is rolling out a new lead form extension for Google Ads that we think may finally turn mobile into a B2B lead generator instead of just a list builder. Although the new feature is in Beta right now—and we don’t yet have the capabilities to test it—we
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SEM Ads: Branding vs. Demand Generation Branding: This strategy is about defining your place in the minds of your consumers, and letting them know that you exist. You cannot sell products or services to people if they don’t know that you exist and what you do. Unlike demand-generation, with branding there is no direct connection
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