PPC Advertising leads for i-Sight Software For you digital marketing fans, here’s an excerpt from a new PPC advertising success story. If this whet’s your appetite, there’s a link to the complete story below. “We needed expertise to show us how to streamline the beast and make it better,” says Hage. “And after meeting with […]
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Marketing Measures Creativity and science converge at digital marketing. Unlike the days of Don Draper when advertising strategy was based on intuition and whisky, modern analytics packages give you the ability to measure thousands of campaign metrics and to react accordingly. But thousands of data points aren’t helpful. The sheer volume of data is overwhelming. If you’re spending more time sifting through data than you are understanding it, the benefit is lost. So what do you do?
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Thanks for Helping Syria this Christmas Each year, the Search Warrant team shares its thanks for your collaboration and professionalism by supporting a worthy cause. One year you helped us provide goats to farm families who needed them. Last year it was a program to support the rehabilitation of child soldiers. This time, on your
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Unverified Google My Business accounts Inactive Google My Business listings risk getting unverified If you’re marketing yourself online, one of your main arteries of self-promotion is likely Google My Business. It’s a free, streamlined and easy way to connect with customers and share information – business hours, location, news and photos – across all of
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4 Steps to Successful SEO Sold on search engine optimization but don’t know where to start? Here are 4 steps to a search-engine-friendly site that outperforms the competition. 1. Analyze and assess your site You can’t improve your site’s searchability until you know where you stand. So whether you’re in the website planning stages or
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Who’s got a better name for ‘Bid & Target’? If you’re familiar with search advertising, you know its mechanics can be difficult to explain to people who are new to it. But what about when the mechanics are difficult to understand even for people who’ve been doing PPC for years? Time for an example!
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Fun with Dynamic Call Extensions Call extensions – where you add your phone number to you PPC ad – aren’t news. Neither is using a call forwarding number at the same time so you can see how well you’re PPC adds are driving calls. But adding that same forwarding to your web site – on
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Living in an ‘Enhanced’ World A minor doomsday for search marketers is on the horizon that will strike less than a month from now. On the (hopefully sunny) Monday morning of July 22nd, all campaigns in Google Adwords will find themselves operating in “Enhanced” mode – whether you want them to or not. Enhanced implies
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Hey There, Where Are You Going? A Search Warrant Tip This won’t come as a surprise to you if you’re in the digital industry, but if you’re not, one of the advantages of online marketing over other forms of advertisement is the extreme granularity with which you can target your audience. The most common method
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