Brian O'Grady

What’s the difference between a digital and print ad campaign?

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What’s the difference between a digital and print ad campaign? https://youtu.be/HG1XDGMJgps Overview Unlike print campaigns, which are set in stone once they launch, digital campaigns are a living and breathing thing allowing them to be modified and optimized soon after publishing. This allows the advertiser to adjust to the market and optimize the campaign in […]

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Do I need to be worried about click fraud?

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Do I need to be worried about click fraud? https://youtu.be/-Awh9St8aGE Click fraud happens all the time, but you don’t need to worry, here’s why: 90 second video Overview Paid search advertising vendors have a vested interest in limiting click fraud because if click fraud were to be significant and recognized they would quickly go out

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You’ve Got Text Messages: A New AdWords Extension

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You’ve Got Text Messages: A New AdWords Extension Google recently released a new mobile AdWords extension offering businesses another method for connecting with potential customers. The messages extension, like all other extensions, is prominently displayed as part of your regular ad increasing the chances of an interaction. The unique feature of this extension allows ad

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Extended Text Ads

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Extended Text Ads What do extended text ads mean to you? I have a confession. I love writing search ads. As a recovered copywriter, I’m smitten by the challenge of communicating well in a 25-character headline followed by two 30-character descriptions lines. The satisfaction of writing a good one that’s measurably better than its predecessors

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