Search Warrant Named a CMA Awards Finalist

The Canadian Marketing Association (CMA) recognizes the best in Canadian Marketing annually with the CMA Awards. Search Warrant is proud to have been named a Finalist in three categories.

Search Warrant was named a finalist in Innovative Media, Marketing Technology and LinkedIn B2B Marketing.

Finalists for the Innovative Media category had to show how they successfully used marketing to reimagine how customers interact with their brands. For the Marketing Technology category, finalists had to show how they successfully leveraged marketing technology to grow faster and improve revenue. And for the LinkedIn B2B Marketing award, fairly self-explanatory, but finalists needed to demonstrate how they successfully leveraged LinkedIn in the B2B space.

Search Warrant submitted its highly successful campaign “Zero-Friction Conversion to Revenue” designed in collaboration with longstanding client, Kinaxis.

Kinaxis and Search Warrant have a long history together creating award-winning campaigns. We were also honoured this year with a Global Search Award – Best Use of Search. Kinaxis is a Canadian supply chain vendor with a niche B2B audience, who were hard to reach, and so, we need to constantly be innovative to target them like a laser. We chose LinkedIn to help us do that.

Our approach with Kinaxis to leverage LinkedIn helps them outperform their peers by nearly 3x and even LinkedIn reached out to us regarding the results. A truly impressive feat, which is likely why we’ve been named a Finalist for the LinkedIn B2B Marketing award. We achieved these great results in part by embracing native lead forms, which is still somewhat fresh for B2B, and contributes to the Innovative Media award nod. And since the campaign involved using great content to target our niche audience on their phones, including a seamless conversion experience through a native lead form, we think the slick use of marketing technology is why we were named for that award.

So, Congratulations to the Kinaxis and Search Warrant teams!

Winners will be announced at the in person awards show on November 18th, 2022.

This isn’t the first award we’ve won, read how we’ve been recognized previously:

Global Search Awards Honour Search Warrant’s Work with Kinaxis

Canadian Search Awards Honours Search Warrant

Guess Who Won Best of Search?

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