Top Tips for PPC ad landing pages

Visitors are precious

The daily stream of data your web visitors give you is precious. Turn that data into information by analyzing it for patterns and trends. Then take the final step toward business value by turning it into knowledge. And that only happens when you apply what you’ve learned and observe how it changes your results.

• What happens if you use a larger headline?
• Does the amount of text matter?
• How do users respond to different images in different places?
• Where’s your call to action?

Digital epiphanies

Approaching your digital marketing this way leads to epiphanies such as:

• Your content doesn’t have to be perfect to launch it because you can’t perfect it until you see how it performs
• The speed at which you improve is only limited by how quickly you try new things
• Technology changes rapidly but people don’t so there are still best practices you can use for decent performance on day 1
• Some testing garners infinitely more insights than zero testing
• The market will tell you how to improve but only if you listen

Web best practices

There’s a list of valuable best practices for making web pages that work. You can learn them yourself but that takes time. Why not accelerate the process by working with people who have learned them already and can show you how to use them? From there, you can automate your continuous improvement without breaking the bank. It’s a virtuous circle and it pays dividends. We love this stuff and we’re eager to help.